Crowdspector / Market Locator
(2014 – present)
Telco data monetization platform — deployed as Market Locator for SK/CZ operators
Crowdspector is instarea's geolocation data monetization platform. Deployed as Market Locator for Slovak and Czech mobile operators, and as Slisor for STC in Saudi Arabia. Turns operator geolocation consents into targeted marketing, footfall analytics, and real-time GEO APIs. 10+ years in production with GDPR-compliant consent models.
Phase 1 — Internal Operator Tools (2014–2017): Built as an internal data monetization platform for Slovak Telekom and Orange SK. Focused on 1st-party consent management, subscriber geolocation processing, and internal analytics dashboards for operator business units.
Phase 2 — GEO API & Railway Analytics (2017–2023): Expanded into real-time geolocation APIs serving external clients. Key deployment for ZSSK (Slovak Railways) — anonymized passenger flow analysis to optimize schedules, capacity planning, and station services. Emergency notification system piloted with government agencies.
Phase 3 — Market Locator 2.0 / GenAI (2024+): Current evolution leveraging GenAI for intelligent campaign recommendations, automated audience segmentation, and predictive analytics. AI-powered upgrade proposals for operators' BigData monetization strategies — turning raw geolocation data into actionable business intelligence with natural language queries.
Key Features
1st Party Consents
CoreGDPR-compliant geolocation consent collection from operator subscribers for targeted marketing campaigns.
Population Insights
Real-time anonymized movement data analysis for footfall analytics, city planning, and retail optimization.
3rd Party Consents
Secure consent marketplace enabling data monetization through verified third-party partnerships.
Real-time GEO API
Low-latency geolocation API for emergency notifications, railway passenger tracking, and location-based services.
Campaign Analytics
Comprehensive campaign performance dashboards with conversion tracking, ROI measurement, and A/B testing.
GDPR Compliance Engine
Built-in consent management, data retention policies, and audit trails ensuring full EU regulatory compliance.
GenAI Campaign Intelligence
v2.0Market Locator 2.0 — AI-powered campaign recommendations, automated audience segmentation, and natural language queries over BigData monetization insights.
Installations
Slovak Telekom
SK · telco
2014 – present
Orange
SK · telco
2014 – present
O2 Slovakia
SK · telco
2015 – present
O2 Czech Republic
CZ · telco
2016 – present
T-Mobile Czech Republic
CZ · telco
2016 – present
STC
SA · telco
2018 – 2021
ZSSK
SK · government
2019 – present
Use Cases
Targeted Marketing
Reach consented subscribers based on real-world location patterns — commuters, shoppers, event attendees.
Emergency Notifications
Government emergency alert system for Malta — real-time geofenced notifications to affected populations.
Railway Analytics
ZSSK passenger flow analysis using anonymized mobile data — optimize schedules, capacity planning, station services.
Retail Footfall
Measure real store foot traffic, dwell time, and visitor profiles — no cameras or WiFi sensors needed.
Product Preview
Presentations & Videos
Market Locator — Registration Process
Market Locator — SMS Campaign Overview
Frequently Asked Questions
Interested?
Learn how Crowdspector / Market Locator can work for your organization.