Since January 4, 2008

About instarea

Software product factory — not an agency. We invent, build, and commercialize enterprise-grade B2B SaaS. 18+ years, 23 products, 6 countries.

18+

Years

Products

Countries

95+

Alumni

Corporate Journey

Three phases of building, adapting, and restarting — one continuous mission.

2008–2020

Instarea s.r.o. — MarketLocator Era

Founded January 4, 2008. Built the Crowdspector / MarketLocator telco data monetization platform. Recognized by Deloitte Technology Fast 50 CEE (#27, 455% growth) and Financial Times FT 1000. Grew from 6 to 50+ employees across Slovakia, Czech Republic, and Saudi Arabia. MarketLocator acquired by Deutsche Telekom Group.

IČO 43866239

Deloitte Fast 50 #27455% growth7 telcos, 4 countries€4.5M annual revenue

2021–2023

Transition — Project Brands

Core team operating under project brands (DingoDot, bookee.ai) and insourced to enterprise clients (VÚB Banka, Ataccama). Original entity liquidated per Deutsche Telekom corporate transaction rules.

DingoDotbookee.aiVÚB Banka advisoryAtaccama

Dec 2023+

instarea s.r.o. — Brand Restart

Brand relaunched under new entity (formerly PEFU s.r.o.). 23 products in portfolio, AI-first approach, full-stack product factory serving telco, banking, government, and real estate sectors.

IČO 51642841

23 productsAI-first6 countriesFull restart

Company Details

Contact

hello@instarea.sk

+421 903 124 356

CEO: Mgr. Peter Fusek

Addresses

Registered

Ďatelinová 5530/10, 821 01 Bratislava 2

Office

Staré Grunty 7b, 841 04 Bratislava 4

Registration

IČO: 51642841

DIČ: 2120760235

IČ DPH: SK2120760235

OR Mestský súd Bratislava III, odd. Sro, vl. č. 127864/B

Banking

IBAN: SK3011000000002948170046

Tatra banka, a.s.

BIC: TATRSKBX

Need Help?

For product support, partnerships, or general inquiries — reach out directly. Our CEO responds personally within 1 business day.

Get in Touch hello@instarea.sk

Alumni

95+ professionals have contributed to instarea products over 18 years

Hall of Fame

Martin Záhumenský

Co-founder & CEO (2008–2018)

Led instarea as CEO for 7 years, growing to €4.5M revenue and Deloitte Fast 50 / FT 1000 recognition. MarketLocator acquired by Deutsche Telekom. Now Chief Product Technology Officer at Ataccama.

Matej Mišík

Partner & BD Director (2010–2020)

5+ years driving data monetization at instarea. Built Market Locator partnerships with Slovak Telekom, Orange, STC. Tilburg University / Vienna WU. Now at World Health Organization.

People contributed

18+

Years of history

Countries

Products shipped

Martin Záhumenský

Co-founder & CEO (→ CPTO, Ataccama)

2008–2018

Matej Mišík

Partner & BD Director (→ WHO)

2010–2020

Peter Čapkovič

CTO & Co-founder

2013–2021

David Lazár

CMO (→ Ataccama)

2018–2020

Kateřina Krátka

Head of Product

2016–2020

Rastislav Korytár

Infrastructure Architect

2016–2020

Jakub Veselý

Architekt

2019–2020

Stanislav Miklóšik

Software Developer

2016–2020

Michal Elman

Database Developer

2016–2018

Ján Zelinka

Software Developer

2016–2018

Matúš Kudláč

Junior SQL Developer

2017–2020

Peter Černek

Junior SQL Developer

2017–2020

Marek Klein

Junior SQL Developer

2017–2018

Rudolf Weidling

Software Developer

2016–2020

Dušan Čičmanec

Application Developer

2017–2020

Miroslav Vali

Application Developer

2017–2020

Peter Krátky

Software Developer

2017–2020

Tomáš Repík

SW Developer / Data Scientist

2018–2020

Michal Babjak

Software Developer

2019–2020

Nikolas Hamran

Developer

2019–2020

Lea Páleníková

Developer Junior

2019–2020

Jozef Kemeník

Developer

2019–2020

Nicolas Ondráš

Junior Developer

2019–2020

Jakub Hrdlička

Junior Developer

2019–2020