Since January 4, 2008

About instarea

Software product factory — not an agency. We invent, build, and commercialize enterprise-grade B2B SaaS. 18+ years, 23 products, 6 countries.

18+

Years

Products

Countries

111+

Alumni

Corporate Journey

Three phases of building, adapting, and restarting — one continuous mission.

2008–2020

Instarea s.r.o. — Market Locator Era

Founded January 4, 2008. Built the Crowdspector / Market Locator telco data monetization platform. Recognized by Deloitte Technology Fast 50 CEE (#27, 455% growth) and Financial Times FT 1000. Grew from 6 to 50+ employees across Slovakia, Czech Republic, and Saudi Arabia. Market Locator acquired by Deutsche Telekom Group.

IČO 43866239

Deloitte Fast 50 #27455% growth7 telcos, 4 countries€4.5M annual revenue

2021–2023

Transition — Project Brands

Core team operating under project brands (DingoDot, bookee.ai) and insourced to enterprise clients (VÚB Banka, Ataccama). Original entity liquidated per Deutsche Telekom corporate transaction rules.

DingoDotbookee.aiVÚB Banka advisoryAtaccama

Dec 2023+

instarea s.r.o. — Brand Restart

Brand relaunched under new entity (formerly PEFU s.r.o.). 23 products in portfolio, AI-first approach, full-stack product factory serving telco, banking, government, and real estate sectors.

IČO 51642841

23 productsAI-first6 countriesFull restart

Company Details

Contact

hello@instarea.sk

+421 903 124 356

CEO: Mgr. Peter Fusek

Addresses

Registered

Ďatelinová 5530/10, 821 01 Bratislava 2

Office

Staré Grunty 7b, 841 04 Bratislava 4

Registration

IČO: 51642841

DIČ: 2120760235

IČ DPH: SK2120760235

OR Mestský súd Bratislava III, odd. Sro, vl. č. 127864/B

Banking

IBAN: SK3011000000002948170046

Tatra banka, a.s.

BIC: TATRSKBX

Brand & Design

Our visual identity was created by Bigname agency. Download the design manual and brand assets.

Design Manual

PDF · 22 MB

Brand Kit

Colours, fonts, logos

Wallpapers & Assets

Download brand assets

Need Help?

For product support, partnerships, or general inquiries — reach out directly. Our CEO responds personally within 1 business day.

Get in Touch hello@instarea.sk Brand Kit

Alumni

111+ professionals have contributed to instarea products over 18 years

Hall of Fame

Martin Záhumenský

Co-founder & CEO (2008–2019)

Led instarea as CEO for 7 years, growing to €4.5M revenue and Deloitte Fast 50 / FT 1000 recognition. Market Locator acquired by Deutsche Telekom. Now Chief Product Technology Officer at Ataccama.

Matej Mišík

Partner & BD Director (2010–2020)

5+ years driving data monetization at instarea. Built Market Locator partnerships with Slovak Telekom, Orange, STC. Tilburg University / Vienna WU. Now at World Health Organization.

Peter Čapkovič

CTO / Co-founder (2013–present)

Senior IT architect with 20+ years in enterprise banking (VUB), telco data platforms, and IoT. Expert in system architecture, .NET, Python, SQL.

Peter Fusek

CEO / Founder (2008–present)

Serial entrepreneur & AI strategist. Co-founder of Market Locator (exit to Deutsche Telekom), advisor to VUB Bank CEO. 18+ years bridging deep tech with business.

111

People contributed

18+

Years of history

Countries

Products shipped

All-Stars

Michal Elman

Database Developer

2015–2018

Miroslav Vali

Application Developer

2017–2019

Peter Krátky

Software Developer

2017–2020

Rudolf Weidling

Software Developer

2017–2020

Stanislav Miklóšik

Software Developer

2014–2020

Andrej Fúsek

Developer

2019–2020

Andrej Zámečník

Junior Developer

2019–2020

Boris Vida

IT Architect

2016–2020

Daniel Lošonský

Android Developer

2019–2020

Daniel Semnický

Employee

2020–2020

Dávid Kubík

Scrum Master

2019–2020

David Lazár

CMO

2017–2020

Dimo Kirchev

Developer

2019–2020

Dmytro Siroshtan

Junior Tester / Developer

2018–2020

Domagoj Šarić

Developer — Elysium

2018–2020

Dušan Čičmanec

Application Developer

2017–2018

Dušan Markovič

Junior Tester

2019–2020

Eduard Kováč

Developer — Elysium

2018–2020

Edvin Mako

Xamarin Developer

2019–2020

Eliška Dzurňáková

Business Development Associate

2019–2020

Ema Stanovská

Junior Multimedia Marketer

2019–2019

Erik Molnár

Developer — Elysium

2018–2020

Felipe Vilela

Business Development Associate

2019–2020

Felix Vítek

Software Engineer, Full-stack Developer

2019–present

Filip Kadúch

Junior Tester / Developer

2018–2020

František Kapsz

Junior Developer

2019–2020

František Križan

Data Scientist

2017–2020

Hana Benediktová

Technical Support Specialist

2018–2019

J.A. Halama

Intern — SPŠE Karola Adlera

2024–2024

Alumni community

Stay in touch — join our alumni groups

Whether you worked with us for a year or a decade, you are part of the instarea family. Say hi, share what you are building, join the reunions.

Join WhatsApp group Join Discord server Alumni photo album