instarea.

money making software

Full-stack product factory. We invent, build and commercialise enterprise-grade B2B SaaS.

Get in touch

Our Products

Active solutions in production

DisciplineWorkflow

DisciplineWorkflow

LiveXL

All-in-one business process automation. CRM, task management, reporting, and more — one app to rule them all.

EnterpriseAutomationCRM
Autoniq
CrowdSpector

CrowdSpector

LiveXL

instarea's core geolocation data platform powering telco data monetization, enterprise workflow automation, and location-based analytics across multiple deployments and brands.

PlatformGeolocationEnterprise
Crowdspector / MarketLocatorCrowdspector / Slisor
CallinSpector

CallinSpector

LiveXL

CallinSpector is instarea's telecom expense management platform. Deployed as SmartBill (whitelabel) at Slovak Telekom — still running in production at smartbill.telekom.sk for millions of subscribers. Original on-premise deployments (Slovenské elektrárne, Messer Tatragas) are no longer operated.

TelcoMobileBilling
Slovak Telekom · Tatra banka · Slovenské elektrárne · Messer Tatragas
CallinSpector SESmartBill
ČSOB Leasing CRM

ČSOB Leasing CRM

LiveL

Custom-built CRM frontend for ČSOB Leasing Slovakia. Modern web interface for leasing application processing, customer management, and portfolio tracking.

BankingCRMLeasing
ČSOB Leasing
Realtime Conversation Survey AI

Realtime Conversation Survey AI

Live

instarea's core AI platform for real-time conversational data collection and analysis. Powers PulseShape (HR pulse-checks), GrandpaCheck (elder care calls), and Replica.city (AI survey replicas) — three products built on a shared conversational AI backbone.

AIPlatformRealtime
GrandpaCheckPulseShapeReplica.city

ServiceHub

BetaL

Unified technical product platform for mobile network operators — GEO API services, campaign management, consent management, and corporate customer self-service portal.

TelcoPlatformAPI
Slovak Telekom
HomeGrif

HomeGrif

BetaS

Lifetime home equity release product for seniors 50+. Stay in your home, receive monthly pension supplement. No sale, no debt. Piloting in Czech Republic and Slovakia.

FinTechElder CareCzech Republic

Our Successful Past Missions

Projects that made an impact

About Us

instarea is a software product factory — not an agency. Deep full-stack engineers paired with business insight, entrepreneurship, and a startup mindset. We don't just build tech — we run the entire lifecycle: development, business setup, marketing, sales, support, and customer success.

Trusted by major telco and finco across CEE: Telekom, Orange, T-Mobile, VÚB Banka, Tatra banka, ČSOB, and more.

10+ years of proven partnerships

18+

Years experience

6

Countries served

10+

Year partnerships

20

Products shipped

MarketLocator has been running with Slovak Telekom and Orange for over 10 years. Our team stays, our products last, our clients grow.

In the era of vibecoding and DIY, real engineers are still needed. We help scale your hobby-turned-startup to enterprise standards: architecture, security, DevOps, performance, cost optimization, and production robustness.

Elevate to enterprise

Industries We Serve

Deep expertise across telecommunications, banking, and enterprise

Telecommunications

Data monetization, geolocation marketing, billing transparency, eSIM portals, population analytics

Slovak TelekomOrangeT-MobileO2STC
MarketLocatorSmartBill / CallinSpectorSlisor

Banking & Finance

AI pulse-checks, transaction banking, payment systems, CRM, digital transformation advisory

VÚB BankaTatra bankaPošťová BankaČSOB365.bankWüstenrot
PulseShapeSKPayDingoDot

Government & Enterprise

Government, municipalities, regional authorities, CRM modernization, business process automation, AI-driven operations

GriesebachBratislavský kraj
DisciplineWorkflowReplica.cityGrandpaCheck

Trusted by Industry Leaders

"AI Kubko has completely transformed VÚB Bank's approach to gathering internal feedback. The AI assistant engaged around 400 IT colleagues, who provided quick and honest answers to critical questions. Over 25% of them even said they would actively recommend AI Kubko to their colleagues as promoters. Thanks to built-in anonymization, it created a safe and open culture where employees could identify problems without self-censorship and even propose solutions."

VÚB Banka

Ing. Jozef Kausich

CEO and Chairman of the Board, VÚB Banka

"Over 10 years of partnership with instarea on MarketLocator. They don't just build technology — they understand our business, stay committed, and continuously innovate. A true product partner."

Slovak Telekom

Igor Baschiera

Messaging Lead, Slovak Telekom

"In instarea, we take it personally — with our own faces, like family and at work. 18 years, 100+ people, 20 products shipped."

Peter Fusek

Peter Fusek

CEO / Founder, instarea

Awards & Media

Recognized By

Allianz insured — €1,000,000
Enterprise clients in 6 countries
10+ year partnerships
GDPR compliant

Open Source & Engineering

18 repositories across 3 GitHub organizations — public & private

36+

Repositories

3

Organizations

8

Languages

36

Stars

Public Repositories

Private Product Repositories

instarea-sk

pulseshape

AI organizational pulse-checks — 3 repos (backend, chat, frontend)

Python
PulseShape

instarea-sk

CrowdSpectorAnalysis

Telco geolocation data analysis for MarketLocator & Crowdspector

Crowdspector

instarea-sk

grandpa_check

Elderly wellness check-in system with AI voice calls

Vue
GrandpaCheck

instarea-sk

replica-city

3D city replica visualization and AI chatbot platform

Python
Replica.city

instarea-sk

homegrif

Real estate partner platform for CZ + SK markets — 2 repos

Python
HomeGrif

instarea-sk

ServiceHub

Unified service management platform

C#
ServiceHub

instarea-sk

robota

Autonomous AI Workforce agents

TypeScript

Technology Stack

What powers our products — per-product breakdown

52 unique technologies across all products

Vue.js 3 Vue.js 3TypeScript TypeScriptTailwind CSS Tailwind CSSCapacitor (iOS/Android) Capacitor (iOS/Android)Python + FastAPI Python + FastAPI.NET 8 / ASP.NET Core .NET 8 / ASP.NET CoreGo (WebSocket) Go (WebSocket)Node.js (PDF/HTML) Node.js (PDF/HTML)PostgreSQL PostgreSQLRabbitMQ RabbitMQKeycloak (OAuth 2.0/OIDC) Keycloak (OAuth 2.0/OIDC)Nginx NginxDocker/Docker Compose Docker/Docker ComposeGotenberg GotenbergPrometheus + Grafana Prometheus + GrafanaFluentd FluentdSentry SentryMetabase MetabaseRedis/RQ Redis/RQOpenAI OpenAIStripe StripeResend ResendHotjar HotjarTwilio TwilioPostgreSQL + pgvector PostgreSQL + pgvectorASP.NET ASP.NETJavaScript JavaScriptCSS CSSHTML HTMLDevExpress DevExpressASPX.NET ASPX.NET.NET Framework .NET FrameworkC# C#Windows Services Windows ServicesSOAP SOAPMS SQL Server 2022 MS SQL Server 2022CLR Stored Procedures CLR Stored ProceduresT-SQL T-SQLIIS IISMS Windows 2022 MS Windows 2022Cluster Cluster High Availability Load Balanced SSH ServerCloud Cloud VirtualizationSlovak Telekom API Slovak Telekom APIOrange SK API Orange SK APIO2 API O2 APIT-Mobile CZ API T-Mobile CZ API SMS GatewayGenAI GenAI

News

Latest from our LinkedIn

Geodata Monetization for MNOs — Two Models, One Platform
#DataMonetization
24 Mar 2026

Geodata Monetization for MNOs — Two Models, One Platform

Mobile operators sit on one of the most valuable data assets in the world. Two clear monetization paths: consent-based geolocation and GeoAPI for trusted parties.

#DataMonetization#Telco#GDPR+1
Read post
Equity Release Doesn't Exist in Central Europe. Yet.
#HomeEquity
20 Mar 2026

Equity Release Doesn't Exist in Central Europe. Yet.

We're in talks with financial institutions in Czech Republic and Slovakia to pilot a lifetime home equity product for the 50+ generation.

#HomeEquity#Fintech#CEE
Read post
In Slovakia, 91% of Seniors Own Their Home
#HomeEquity
9 Mar 2026

In Slovakia, 91% of Seniors Own Their Home

Average pension €620/month. Property worth €160-200K. Sitting on a goldmine, eating bread rolls. We're researching how to unlock this wealth.

#HomeEquity#Fintech#Retirement
Read post
The Concrete Wealth Trap: Why Are CEE Seniors Paper-Rich but Cash-Poor?
#HomeEquity
28 Jan 2026

The Concrete Wealth Trap: Why Are CEE Seniors Paper-Rich but Cash-Poor?

Slovak households 65+ have median €3,750 in cash. But €97,000 locked in real estate. 91.7% of their wealth frozen in property they can't spend.

#HomeEquity#Fintech#CEE+1
Read post
25% of VÚB Bank IT Employees Recommend Talking to AI
#PulseShape
20 Nov 2025

25% of VÚB Bank IT Employees Recommend Talking to AI

Not a chatbot. A real conversation. Honest. Safe. Insightful. PulseShape delivers AI-powered employee insights at VÚB Bank.

#PulseShape#VUB#AI+1
Read post
PulseShape via Telekom RCS — AI Conversations in Your Messages
#PulseShape
15 Nov 2025

PulseShape via Telekom RCS — AI Conversations in Your Messages

PulseShape AI conversations delivered through Slovak Telekom RCS messaging. Optimize your business with AI — directly in your phone.

#PulseShape#Telekom#RCS+1
Read post

Our Team

The people behind instarea

Peter Fusek

Peter Fusek

CEO / Founder

Serial entrepreneur & AI strategist. Co-founder of Market Locator (exit to Deutsche Telekom), advisor to VUB Bank CEO. 18+ years bridging deep tech with business.

Peter Čapkovič

Peter Čapkovič

CTO / Co-founder

Senior IT architect with 20+ years in enterprise banking (VUB), telco data platforms, and IoT. Expert in system architecture, .NET, Python, SQL.

Michal Šuran

Michal Šuran

Business Development

Seasoned professional in marketing, business development, and project management.

Matúš Kudláč

Matúš Kudláč

Database Specialist

Matúš specializes in database management, data analysis, and optimizing complex queries.

Michal Haluza

Michal Haluza

Sales Support

Michal brings years of experience in sales support, client relations, and technical troubleshooting.

Felix Vítek

Felix Vítek

Full-stack Developer

Full-stack developer expert in JS/TS, Python, .NET.

Nicolas Ondráš

Nicolas Ondráš

Full-stack Developer

Full-stack engineer specializing in .NET/C#, DevOps, and Vue.js.

Roman Koiš

Roman Koiš

Full-stack Developer

Full-stack developer focused on Python, AI automation, and process optimization.

Company Expertise

Full-Stack Engineering
AI / LLM Integration
Enterprise Architecture
DevOps & Cloud
Data Engineering
Mobile Development
UX / Product Design
Business Strategy

Alumni

110+ professionals have contributed to instarea products over 18 years

Hall of Fame

Martin Záhumenský

Martin Záhumenský

Co-founder & CEO (2008–2019)

Led instarea as CEO for 7 years, growing to €4.5M revenue and Deloitte Fast 50 / FT 1000 recognition. MarketLocator acquired by Deutsche Telekom. Now Chief Product Technology Officer at Ataccama.

Matej Mišík

Matej Mišík

Partner & BD Director (2010–2020)

5+ years driving data monetization at instarea. Built Market Locator partnerships with Slovak Telekom, Orange, STC. Tilburg University / Vienna WU. Now at World Health Organization.

Peter Čapkovič

Peter Čapkovič

CTO / Co-founder (2013–present)

Senior IT architect with 20+ years in enterprise banking (VUB), telco data platforms, and IoT. Expert in system architecture, .NET, Python, SQL.

Peter Fusek

Peter Fusek

CEO / Founder (2008–present)

Serial entrepreneur & AI strategist. Co-founder of Market Locator (exit to Deutsche Telekom), advisor to VUB Bank CEO. 18+ years bridging deep tech with business.

110

People contributed

18+

Years of history

6

Countries

23

Products shipped

All-Stars

Michal Elman

Michal Elman

Database Developer

2015–2018

Miroslav Vali

Miroslav Vali

Application Developer

2017–2019

Peter Krátky

Peter Krátky

Software Developer

2017–2020

Rudolf Weidling

Rudolf Weidling

Software Developer

2017–2020

Stanislav Miklóšik

Stanislav Miklóšik

Software Developer

2014–2020

Andrej Fúsek

Andrej Fúsek

Developer

2020–2020

Andrej Zámečník

Andrej Zámečník

Junior Developer

2019–2020

Boris Vida

Boris Vida

IT Architect

2016–2020

Daniel Lošonský

Daniel Lošonský

Android Developer

2019–2020

D

Daniel Semnický

Employee

2020–2020

Dávid Kubík

Dávid Kubík

Scrum Master

2020–2020

David Lazár

David Lazár

CMO

2017–2020

Dimo Kirchev

Dimo Kirchev

Developer

2019–2020

Dmytro Siroshtan

Dmytro Siroshtan

Junior Tester / Developer

2018–2020

D

Domagoj Šarić

Developer — Elysium

2018–2020

Dušan Čičmanec

Dušan Čičmanec

Application Developer

2017–2018

Dušan Markovič

Dušan Markovič

Junior Tester

2019–2020

E

Eduard Kováč

Developer — Elysium

2018–2020

Edvin Mako

Edvin Mako

Xamarin Developer

2020–2020

Eliška Dzurňáková

Eliška Dzurňáková

Business Development Associate

2019–2020

Ema Stanovská

Ema Stanovská

Junior Multimedia Marketer

2019–2019

Erik Molnár

Erik Molnár

Developer — Elysium

2018–2020

Felipe Vilela

Felipe Vilela

Business Development Associate

2019–2020

Felix Vítek

Felix Vítek

Full-stack Developer

2019–present

Filip Kadúch

Filip Kadúch

Junior Tester / Developer

2018–2020

František Kapsz

František Kapsz

Junior Developer

2019–2020

František Križan

František Križan

Data Scientist

2017–2020

Hana Benediktová

Hana Benediktová

Technical Support Specialist

2018–2019

J.A. Halama

J.A. Halama

Intern — SPŠE Karola Adlera

2024–2024

Stay in the loop

Get insights on enterprise SaaS, telco data monetization, and product engineering.

Company email preferred — no spam, unsubscribe anytime.

Existing Customer?

Need help? Our support team is here for you.

Contact Us