instarea.

money making software

Full-stack product factory. We invent, build and commercialise enterprise-grade B2B SaaS.

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Our Products

Active solutions in production

DisciplineWorkflow

DisciplineWorkflow

LiveXL

All-in-one business process automation. CRM, task management, reporting, and more — one app to rule them all.

EnterpriseAutomationCRM
Griesebach
Crowdspector / MarketLocator

Crowdspector / MarketLocator

LiveXL

Crowdspector is instarea's geolocation data monetization platform. Deployed as MarketLocator for Slovak and Czech mobile operators, and as Slisor for STC in Saudi Arabia. Turns operator geolocation consents into targeted marketing, footfall analytics, and real-time GEO APIs. 10+ years in production with GDPR-compliant consent models.

TelcoData MonetizationGDPRGenAI
Slovak Telekom · Orange · O2 Slovakia · O2 Czech Republic · T-Mobile Czech Republic · STC · ZSSK
CallinSpector

CallinSpector

LiveXL

CallinSpector is instarea's telecom expense management platform. Deployed as SmartBill (whitelabel) at Slovak Telekom — still running in production at smartbill.telekom.sk for millions of subscribers. Original on-premise deployments (Slovenské elektrárne, Messer Tatragas) are no longer operated.

TelcoMobileBilling
Slovak Telekom · Tatra banka · Slovenské elektrárne · Messer Tatragas
ČSOB Leasing CRM

ČSOB Leasing CRM

LiveL

Custom-built CRM frontend for ČSOB Leasing Slovakia. Modern web interface for leasing application processing, customer management, and portfolio tracking.

BankingCRMLeasing
ČSOB Leasing
Replica.city

Replica.city

LiveM

Living AI replicas that mirror human survey responses in real-time. Like running a national focus group that never sleeps.

AIResearchSurveys
Tatra banka · Bratislavský kraj
PulseShape

PulseShape

LiveM

AI-powered organizational pulse-checks with live, dynamic conversations. Real-time summaries of patterns and blockers for team leaders.

AIHR-TechSaaS
VÚB Banka · Orange · SADA
Trainspector

Trainspector

BetaL

Revenue assurance and fare monitoring system for public transportation operators. Uses SIM geolocation data to detect fare evasion and optimize ticket validation across rail and bus networks.

TransportRevenue AssuranceGeolocation
ServiceHub

ServiceHub

BetaL

Unified technical product platform for mobile network operators — GEO API services, campaign management, consent management, and corporate customer self-service portal.

TelcoPlatformAPI
GrandpaCheck

GrandpaCheck

BetaM

Daily AI phone check-in for elderly living alone. Humanlike conversation that detects changes in routines, wellbeing, or mood.

AIHealthTechElder Care
Bratislavský kraj
HomeGrif

HomeGrif

BetaS

Lifetime home equity release product for seniors 50+. Stay in your home, receive monthly pension supplement. No sale, no debt. Piloting in Czech Republic and Slovakia.

FinTechElder CareCzech Republic

Our Successful Past Missions

Projects that made an impact

Crowdspector / Slisor

Crowdspector / Slisor

L

Slisor was a deployment of the Crowdspector geolocation data monetization platform for STC (Saudi Telecom Company) in KSA. Delivered BigData monetization, IoT insurance analytics, digital billboard audience measurement, and Arabic-localized operator dashboards. Operated 2019–2021.

SKPay

SKPay

XL

Transaction banking system for 365.bank and Slovak Post — card issuing and accepting.

DingoDot

L

AI-powered accounting tool that automates bookkeeping entries.

InvestButton

InvestButton

S

Simplified investment platform enabling one-click portfolio construction for retail investors. White-label solution for banks and fintechs.

BannerFarm

BannerFarm

S

Digital asset management platform for banners, images, and marketing creatives. Centralized management, versioning, and distribution of visual assets.

Elysium Spa

Elysium Spa

L

Premium wellness and sauna facility in Bratislava where instarea delivered the complete technology stack: IoT hardware design, microcontroller programming, building cabling and electrical systems, climate control automation, smart booking system, and facility operations. A proof that instarea builds not just software but full hardware+software solutions. elysiumspa.sk

StartupAwards

S

Voting and nomination platform built for the Central European Startup Awards (CESA). Handled public voting from national communities across CEE countries, where public votes were equivalent to jury votes.

Tellstory

Tellstory

L

AI-powered content generation and storytelling platform for brands. Automated narrative creation from structured data.

QikkDB

QikkDB

L

GPU-accelerated columnar database engine for real-time analytics. Processed billions of rows in milliseconds using CUDA parallel computing.

Case Studies

Deep-dive into our flagship products

Griesebach CRM

Berlin · Art Auctions

Modernizing Berlin's premier art auction house — replacing legacy desktop CRM with a mobile-first, cloud-based platform. Single source of truth, AI digital agents ready.

EnterpriseCRMArtAI-Ready
Griesebach
Read full case study

About Us

instarea is a software product factory — not an agency. Deep full-stack engineers paired with business insight, entrepreneurship, and a startup mindset. We don't just build tech — we run the entire lifecycle: development, business setup, marketing, sales, support, and customer success.

Trusted by major telco and finco across CEE: Telekom, Orange, T-Mobile, VÚB Banka, Tatra banka, ČSOB, and more.

10+ years of proven partnerships

18+

Years experience

6

Countries served

10+

Year partnerships

20

Products shipped

MarketLocator has been running with Slovak Telekom and Orange for over 10 years. Our team stays, our products last, our clients grow.

In the era of vibecoding and DIY, real engineers are still needed. We help scale your hobby-turned-startup to enterprise standards: architecture, security, DevOps, performance, cost optimization, and production robustness.

Elevate to enterprise

Industries We Serve

Deep expertise across telecommunications, banking, and enterprise

Telecommunications

Data monetization, geolocation marketing, billing transparency, eSIM portals, population analytics

Slovak TelekomOrangeT-MobileO2STC
MarketLocatorSmartBill / CallinSpectorSlisor

Banking & Finance

AI pulse-checks, transaction banking, payment systems, CRM, digital transformation advisory

VÚB BankaTatra bankaPošťová BankaČSOB365.bankWüstenrot
PulseShapeSKPayDingoDot

Government & Enterprise

Government, municipalities, regional authorities, CRM modernization, business process automation, AI-driven operations

GriesebachBratislavský kraj
DisciplineWorkflowReplica.cityGrandpaCheck

Trusted by Industry Leaders

"AI Kubko has completely transformed VÚB Bank's approach to gathering internal feedback. The AI assistant engaged around 400 IT colleagues, who provided quick and honest answers to critical questions. Over 25% of them even said they would actively recommend AI Kubko to their colleagues as promoters. Thanks to built-in anonymization, it created a safe and open culture where employees could identify problems without self-censorship and even propose solutions."

VÚB Banka

Ing. Jozef Kausich

CEO and Chairman of the Board, VÚB Banka

"Over 10 years of partnership with instarea on MarketLocator. They don't just build technology — they understand our business, stay committed, and continuously innovate. A true product partner."

Slovak Telekom

Igor Baschiera

Messaging Lead, Slovak Telekom

"In instarea, we take it personally — with our own faces, like family and at work. 18 years, 100+ people, 20 products shipped."

Peter Fusek

Peter Fusek

CEO / Founder, instarea

Awards & Media

Recognized By

Allianz insured — €200,000
Enterprise clients in 6 countries
10+ year partnerships
GDPR compliant

Open Source & Engineering

36+ repositories across 3 GitHub organizations — public & private

36+

Repositories

3

Organizations

8

Languages

36

Stars

Public Repositories

Private Product Repositories

instarea-sk

pulseshape

AI organizational pulse-checks — 3 repos (backend, chat, frontend)

Python
PulseShape

instarea-sk

CrowdSpectorAnalysis

Telco geolocation data analysis for MarketLocator & Crowdspector

Crowdspector

instarea-sk

grandpa_check

Elderly wellness check-in system with AI voice calls

Vue
GrandpaCheck

instarea-sk

replica-city

3D city replica visualization and AI chatbot platform

Python
Replica.city

instarea-sk

homegrif

Real estate partner platform for CZ + SK markets — 2 repos

Python
HomeGrif

instarea-sk

ServiceHub

Unified service management platform

C#
ServiceHub

instarea-sk

robota

Autonomous AI Workforce agents

TypeScript

Technology Stack

What powers our products — per-product breakdown

52 unique technologies across all products

Vue.js 3 Vue.js 3TypeScript TypeScriptTailwind CSS Tailwind CSSCapacitor (iOS/Android) Capacitor (iOS/Android)Python + FastAPI Python + FastAPI.NET 8 / ASP.NET Core .NET 8 / ASP.NET CoreGo (WebSocket) Go (WebSocket)Node.js (PDF/HTML) Node.js (PDF/HTML)PostgreSQL PostgreSQLRabbitMQ RabbitMQ Keycloak (OAuth 2.0/OIDC)Nginx NginxDocker/Docker Compose Docker/Docker Compose GotenbergPrometheus + Grafana Prometheus + Grafana FluentdSentry Sentry MetabaseRedis/RQ Redis/RQ OpenAI Stripe Resend Hotjar Twilio PostgreSQL + pgvector ASP.NET JavaScript CSS HTML DevExpress ASPX.NET .NET Framework C# Windows Services SOAP MS SQL Server 2022 CLR Stored Procedures T-SQL IIS MS Windows 2022 Cluster High Availability Load Balanced SSH Server Cloud Virtualization Slovak Telekom API Orange SK API O2 API T-Mobile CZ API SMS Gateway GenAI

Our Team

The people behind instarea

Peter F.

Peter F.

CEO / Founder

Serial entrepreneur & AI strategist. Co-founder of Market Locator (exit to Deutsche Telekom), advisor to VUB Bank CEO. 18+ years bridging deep tech with business.

Peter Č.

Peter Č.

CTO / Co-founder

Senior IT architect with 20+ years in enterprise banking (VUB), telco data platforms, and IoT. Expert in system architecture, .NET, Python, SQL.

Michal Š.

Michal Š.

Business Development

Seasoned professional in marketing, business development, and project management. Known for adaptability and commitment to excellence.

Nicolas

Nicolas

Full-stack Developer

Full-stack engineer specializing in .NET/C#, DevOps, and Vue.js. Built systems across banking, IoT, data management at Ataccama, and automotive SaaS.

Felix

Felix

Full-stack Developer

Full-stack developer expert in JS/TS, Python, .NET. Built data lineage visualization at Ataccama (React Flow), PulseShape, and cross-platform mobile apps.

Roman

Roman

Full-stack Developer

Full-stack developer focused on Python, AI automation, and process optimization. Creator of GrandpaCheck (OpenAI + Twilio), PulseShape developer.

Matúš

Matúš

Database Specialist

Matúš specializes in database management, data analysis, and optimizing complex queries, demonstrating a keen eye for detail and problem-solving.

Michal H.

Michal H.

Sales Support

Michal brings years of experience in sales support, client relations, and technical troubleshooting.

Company Expertise

Full-Stack Engineering
AI / LLM Integration
Enterprise Architecture
DevOps & Cloud
Data Engineering
Mobile Development
UX / Product Design
Business Strategy

Alumni

95+ professionals have contributed to instarea products over 15 years

Hall of Fame

M

Martin Záhumenský

Co-founder & CEO (2008–2018)

Led instarea as CEO for 7 years, growing to €4.5M revenue and Deloitte Fast 50 / FT 1000 recognition. MarketLocator acquired by Deutsche Telekom. Now Chief Product Technology Officer at Ataccama.

M

Matej Mišík

Partner & BD Director (2010–2020)

5+ years driving data monetization at instarea. Built Market Locator partnerships with Slovak Telekom, Orange, STC. Tilburg University / Vienna WU. Now at World Health Organization.

96

People contributed

18+

Years of history

6

Countries

20

Products shipped

M

Martin Záhumenský

Co-founder & CEO (→ CPTO, Ataccama)

M

Matej Mišík

Partner & BD Director (→ WHO)

P

Peter Čapkovič

CTO & Co-founder

D

David Lazár

CMO (→ Ataccama)

K

Kateřina Krátka

Head of Product

R

Rastislav Korytár

Infrastructure Architect

J

Jakub Veselý

Architekt

S

Stanislav Miklóšik

Software Developer

M

Michal Elman

Database Developer

J

Ján Zelinka

Software Developer

M

Matúš Kudláč

Junior SQL Developer

P

Peter Černek

Junior SQL Developer

M

Marek Klein

Junior SQL Developer

R

Rudolf Weidling

Software Developer

D

Dušan Čičmanec

Application Developer

M

Miroslav Vali

Application Developer

P

Peter Krátky

Software Developer

T

Tomáš Repík

SW Developer / Data Scientist

M

Michal Babjak

Software Developer

N

Nikolas Hamran

Developer

L

Lea Páleníková

Developer Junior

J

Jozef Kemeník

Developer

N

Nicolas Ondráš

Junior Developer

J

Jakub Hrdlička

Junior Developer

News

Latest from our LinkedIn

Geodata Monetization for MNOs — Two Models, One Platform
#DataMonetization
24 Mar 2026

Geodata Monetization for MNOs — Two Models, One Platform

Mobile operators sit on one of the most valuable data assets in the world. Two clear monetization paths: consent-based geolocation and GeoAPI for trusted parties.

#DataMonetization#Telco#GDPR+1
Read post
Equity Release Doesn't Exist in Central Europe. Yet.
#HomeEquity
20 Mar 2026

Equity Release Doesn't Exist in Central Europe. Yet.

We're in talks with financial institutions in Czech Republic and Slovakia to pilot a lifetime home equity product for the 50+ generation.

#HomeEquity#Fintech#CEE
Read post
In Slovakia, 91% of Seniors Own Their Home
#HomeEquity
9 Mar 2026

In Slovakia, 91% of Seniors Own Their Home

Average pension €620/month. Property worth €160-200K. Sitting on a goldmine, eating bread rolls. We're researching how to unlock this wealth.

#HomeEquity#Fintech#Retirement
Read post
The Concrete Wealth Trap: Why Are CEE Seniors Paper-Rich but Cash-Poor?
#HomeEquity
28 Jan 2026

The Concrete Wealth Trap: Why Are CEE Seniors Paper-Rich but Cash-Poor?

Slovak households 65+ have median €3,750 in cash. But €97,000 locked in real estate. 91.7% of their wealth frozen in property they can't spend.

#HomeEquity#Fintech#CEE+1
Read post
25% of VÚB Bank IT Employees Recommend Talking to AI
#PulseShape
20 Nov 2025

25% of VÚB Bank IT Employees Recommend Talking to AI

Not a chatbot. A real conversation. Honest. Safe. Insightful. PulseShape delivers AI-powered employee insights at VÚB Bank.

#PulseShape#VUB#AI+1
Read post
PulseShape via Telekom RCS — AI Conversations in Your Messages
#PulseShape
15 Nov 2025

PulseShape via Telekom RCS — AI Conversations in Your Messages

PulseShape AI conversations delivered through Slovak Telekom RCS messaging. Optimize your business with AI — directly in your phone.

#PulseShape#Telekom#RCS+1
Read post

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