Giving value to the big data of Deutsche Telekom,
Orange and O2 Groups in 2 countries and counting.
Data rich industries such as telcos or banks have vast amounts of valuable customer data.
Data pseudonymization, anonymization and aggregation are essential to ensure strict compliance with data and privacy protection regulation
Combine multi-industry big data for advanced analytics and valuable business opportunities.
You have lots of interesting & valuable customer data? Are you looking for ways to build new services and generate new revenue from this data? Provide self service population analytics and targeted marketing to third parties as a service.
Explore Market LocatorLaunch a self-service offering for your business customers to generate new revenue with Market Locator.
You have lots of customers interacting with you through multiple channels? Do you need to increase customer satisfaction, ARPU and reduce churn? Put your data to work internally.
Explore AdalyticsApply big data to your customer relationship and make a shift to real-time, 1:1 personalized, omni-channel communication with Adalytics.
Interested in monetizing your data? Join the thousands of satisfied customers.
Get in Touch3 years ago in 2014 Slovak Telekom was searching for a data monetization approach and strategy.
After thorough research and a selection process we decided to implement the Market Locator solution from Adastra Partnering, which allows the processing of telco data in a secure way, their anonymization, aggregation and visualization in a self-care web application. This has enabled us to re-sell “residual” telco data to external B2B companies.
Market Locator is the only solution we found which provides both Data Monetization and Mobile Advertisement capabilities in one single solution, so that our B2B clients are also able to send SMS/Email/MMS messages to our retail customers from the same application. They can target the customer audience precisely in real-time, based on our data. With Market Locator we have brought a very interesting product to our B2B customers, and also managed to acquire new customers who were attracted by this new and unique offering of Slovak Telekom. We achieved a ROI in the 1st year, and managed to meet the business case.
Big data monetization is a big topic. So much so, that it already has an extensive list of clichés you’ve probably come...
In a Harvard Business Review article Leandro DalleMule and Thomas H. Davenport look into the data strategies companies have or...
„Location location location.“ A quote often heard in many fields but for retail planners and managers, it is especially...
