3 years ago in 2014 Slovak Telekom was searching for a data monetization approach and strategy.
After thorough research and a selection process we decided to implement the Market Locator solution from Adastra Partnering, which allows the processing of telco data in a secure way, their anonymization, aggregation and visualization in a self-care web application. This has enabled us to re-sell “residual” telco data to external B2B companies.
Market Locator is the only solution we found which provides both Data Monetization and Mobile Advertisement capabilities in one single solution, so that our B2B clients are also able to send SMS/Email/MMS messages to our retail customers from the same application. They can target the customer audience precisely in real-time, based on our data. With Market Locator we have brought a very interesting product to our B2B customers, and also managed to acquire new customers who were attracted by this new and unique offering of Slovak Telekom. We achieved a ROI in the 1st year, and managed to meet the business case.