Market Locator
Telco data monetization platform turning mobile operator geolocation consents into revenue — through targeted marketing, population analytics, and real-time GEO APIs.
GDPR Consent Model
Market Locator operates on a dual consent architecture that enables data monetization while maintaining full GDPR compliance — verified by the Slovak Data Protection Authority with 8+ years of incident-free operation.
1st Party Consents
The mobile operator collects GDPR-compliant geolocation and marketing consents directly from its subscribers. Consented users are automatically assigned to areas of natural interest — home, workplace, commute routes, favorite locations — enabling hyper-relevant, location-aware marketing messages delivered at the right moment.
3rd Party Consents
Corporate customers access the operator's GEO API under their own legal consent basis. They pay per-request fees for services like real-time location tracking, footfall reporting, or population analytics — without the operator needing to invest in branding or outgoing communications.
Product Lines
Four interconnected capabilities that transform raw operator data into measurable business value.
Geolocation Marketing
1st Party ConsentsSubscribers are automatically assigned to areas of interest — home, work, commute, favorite locations. Businesses post their offers and Market Locator auto-distributes via SMS/RCS at the optimal moment, using GenAI to generate campaign content and targeting suggestions.
Footfall Analytics
Population InsightsUnderstand location quality over time across target demographics. Anonymized population movement data helps retailers, municipalities, and transport companies optimize their operations and investments.
Real-time GEO API
3rd Party ConsentsCorporate customers subscribe to the operator's geolocation API for their own use cases. The ZSSK railway use case tracks train positions in real-time via driver SIM tablets, with multi-operator consolidated reporting across all participating networks.
GenAI DemandGen
AI-PoweredLLM-powered Q&A engine that processes marketing materials and generates interactive RCS conversations with recipients. Evolves traditional campaigns from DemandGen to LeadGen to RevenueGen — unlocking success-based pricing models.
Use Cases
From railway real-time tracking to local business marketing — Market Locator adapts to diverse industry needs.
Railway Company (ZSSK)
Real-time train position tracking using telco network signaling data. The driver's tablet SIM is monitored across BTS cell polygons to approximate train position between stations — enabling SMS-based free travel ticketing and route utilization reporting.
Retail & SME
Local businesses subscribe to geolocation marketing — choosing only the validity period and reach intensity of their offer. Market Locator handles targeting, timing, creative optimization, and delivery via SMS/RCS. SaaS model with free trial.
Media Agencies
Media agencies can resell Market Locator as a channel alongside traditional media buys. Partner program provides campaign management tools, reporting dashboards, and revenue sharing for agency-driven campaigns.
How It Works: Real-time Train Tracking
Using telco network signaling data, Market Locator approximates train positions between stations by tracking the driver's tablet SIM across BTS cell polygons — no GPS hardware required.
A. Direct Line Snipping
The train position is estimated by snipping to the direct line between two stations. Simple and fast — works with just station coordinates.
B. Real Train Path Snipping
More precise — uses the actual railway network topology with geo points along the real track path for higher accuracy estimation.
Markets
Slovakia
ProductionCzech Republic
ExpansionSaudi Arabia
TargetSee It in Action
Product demos and campaign videos from Market Locator deployments.
Slovak Telekom
LinkedIn Campaign Video
Official product video from Slovak Telekom's LinkedIn campaign showcasing Market Locator's targeted marketing capabilities for B2B customers.
Watch on LinkedInProduct Demo
Registration & SMS Campaign
Step-by-step walkthrough of Market Locator — from user registration to setting up a targeted SMS campaign with geolocation-based audience selection.
Request demo accessFrequently Asked Questions
What is telco data monetization?
Telco data monetization is the process of transforming mobile operator network data — specifically anonymized geolocation signals — into commercially valuable services like targeted marketing, population analytics, and real-time location APIs, all while maintaining GDPR compliance through explicit subscriber consents.
How does Market Locator handle GDPR compliance?
Market Locator uses a dual consent model: 1st party consents (operator's own GDPR opt-ins from subscribers for geo+marketing) and 3rd party consents (corporate customers accessing the GEO API under their own legal consent basis). The system has been verified by the Slovak Data Protection Authority and has operated incident-free for over 8 years.
What is the difference between 1st party and 3rd party geolocation consents?
1st party consents are collected directly by the mobile operator from their subscribers, who opt in to receive geolocation-based marketing messages. 3rd party consents allow corporate customers (like railways or retailers) to access the operator's geolocation API using their own business consent basis, paying per-request fees for services like real-time tracking or population analytics.
Which mobile operators use Market Locator?
Market Locator is in production with Slovak Telekom and Orange SK, with compatibility established for O2 Slovakia and 4ka-Swan. The multi-operator architecture consolidates data across all participating operators while keeping individual operator data protected through aggregation.
Interested in Telco Data Monetization?
Book a demo to see Market Locator in action, or get in touch to discuss how we can help your operator unlock new revenue streams.