Internal Use
Brand Kit
Design manual and brand assets created by Bigname agency. For team members, partners, and collaborators.
Design Manual
The complete brand identity guide — colours, typography, logo usage, geometric elements, and application rules.
Download PDFinstarea-design-manual.pdf
Colour Palette
Four colours only. No exceptions, no approximations.
#000059
RGB 0, 0, 89
Pantone 5255
navy
Primary backgrounds, heading text on light backgrounds
#33D6D6
RGB 52, 155, 155
Pantone 632
turquoise
Secondary backgrounds, accents, badges, status indicators
#FF4646
RGB 255, 71, 71
Pantone 7417
coral
CTAs, buttons, errors, emphasis
#FFD0A8
RGB 205, 200, 155
Pantone 200
peach
Decorative accent circles only
Typography
Two typefaces. Setup Grotesk for headlines, Proxima Nova for body text.
Setup Grotesk
Headlines
Regular (400), Medium (500), Bold (700)
The quick brown fox jumps over the lazy dog
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Proxima Nova
Body text
Regular (400), Semibold (600), Bold (700), Italic
The quick brown fox jumps over the lazy dog
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Typographic Rules
- Headline line-spacing: font size + 2pt
- Body line-spacing: font size + 4pt
- Subtitle: 1/3 smaller than headline
- ALL CAPS: permitted for headlines (Setup Grotesk only)
- Fallback stack: Arial, then system sans-serif
Logo
The instarea logo consists of the wordmark and a dot pattern. The icon variant is "is."
Full Wordmark
"instarea" wordmark + dot pattern
Icon / Favicon
"is." — minimum height 16px digital
Usage Rules
- Minimum width: 24mm (print) / 16px (digital)
- Clear space: no graphic elements within the clear zone around the logo
- Do not stretch, rotate, or recolour the logo
- Use on navy background (white wordmark) or white background (navy wordmark)
Wallpapers
Brand wallpapers featuring the signature geometric circle design.
Brand Inquiries
For brand inquiries, co-branding requests, or asset access, contact us directly.
hello@instarea.sk