Article ·

Crowdspector
(2010 – present)
Enterprise geolocation & data monetization platform
instarea's core geolocation data platform powering telco data monetization, enterprise workflow automation, and location-based analytics across multiple deployments and brands.
The platform provides shared infrastructure for consent management, subscriber geolocation processing, campaign orchestration, and real-time GEO APIs. Each deployment — whether for a Slovak telco or a Saudi operator — runs as an isolated tenant on the same battle-tested codebase.
Crowdspector's architecture enables instarea to launch new geo products in weeks rather than months, with built-in GDPR compliance, white-label capabilities, and real-time data processing at telco scale.
Key Features
Multi-Tenant Architecture
CoreSingle codebase powering multiple isolated deployments across operators and countries. Each tenant runs independently with its own data, branding, and configuration.
Real-Time Processing
Sub-second geolocation data processing at telco scale — millions of events per day with low-latency API responses for time-critical applications.
GDPR Compliance
Built-in consent management, data retention policies, audit trails, and anonymization pipelines ensuring full EU regulatory compliance across all deployments.
White-Label Deployments
Complete branding customization per tenant — Market Locator for SK/CZ, Slisor for Saudi Arabia. Each deployment carries the operator's own identity.
Installations

Slovak Telekom
SK · telco
2014 – present

Orange Slovensko
SK · telco
2014 – present

O2 Slovakia
SK · telco
2015 – present

O2 Czech Republic
CZ · telco
2016 – present

T-Mobile Czech Republic
CZ · telco
2016 – present

STC
SA · telco
2018 – 2021
ZSSK
SK · government
2019 – present
Tenant Case Studies

Slovak Telekom
Since 2014 · 12+ years
Longest-running Market Locator deployment. Deutsche Telekom Group.

T-Mobile Czech Republic
Since 2016 · 10 years
Czech anchor of the Market Locator footprint. Deutsche Telekom Group.

STC Slisor
2018 – 2021
First non-European rollout. Platform mobility to Saudi Arabia under the Slisor brand.
Use Cases
Telco Data Monetization
Mobile operators monetize subscriber geolocation consents through targeted marketing campaigns, footfall analytics, and data products sold to enterprise clients.
Transport & Infrastructure Analytics
Railway operators and city planners use anonymized mobility data for schedule optimization, capacity planning, and infrastructure investment decisions.
Government Emergency Notifications
Real-time geofenced alerts to affected populations during emergencies — deployed with Malta government for civil protection.
Multi-Country Expansion Platform
New country launches typically ship in 6–10 weeks — existing codebase deploys with local telco API integration, GDPR/local regulation module, and operator-specific branding.
Frequently Asked Questions
What is Crowdspector?
Crowdspector is instarea's enterprise geolocation data monetization platform, in continuous development since 2010. It is the umbrella codebase that powers Market Locator (for Slovak and Czech mobile operators), Slisor (for STC in Saudi Arabia), railway analytics for ZSSK, and emergency notification deployments. Mobile carriers install Crowdspector and rebrand it for their own B2B customers.
What is the relationship between Crowdspector and Market Locator?
Crowdspector is the platform; Market Locator is one of its deployments. Slovak Telekom, Orange Slovensko, O2 Slovakia, O2 Czech Republic, and T-Mobile Czech Republic all deploy Crowdspector and offer it to their B2B customers under the Market Locator brand. Think of Crowdspector as the engine and Market Locator as one of the cars built on it. In Saudi Arabia, the same engine runs under the Slisor brand for STC.
Which mobile operators run Crowdspector?
Five European operators run Crowdspector as Market Locator: Slovak Telekom (2014+), Orange Slovensko (2014+), O2 Slovakia (2015+), O2 Czech Republic (2016+), T-Mobile Czech Republic (2016+). A Middle Eastern deployment ran at STC Saudi Arabia as Slisor (2018-2021). In addition, ZSSK (Slovak Railways) runs a Crowdspector variant for anonymized passenger flow analytics since 2019.
How is Crowdspector deployed for new clients?
Each new deployment runs as an isolated tenant on the shared Crowdspector platform. The operator receives a white-labeled instance with their own branding (e.g. 'Market Locator' for European telcos, 'Slisor' for STC), data isolation, and custom configuration. Typical onboarding takes 6–10 weeks including telco API integration, GDPR/local regulation module, and operator-specific branding. instarea's 15+ years of telco integration experience keeps the timeline predictable.
What industries does Crowdspector serve?
Primarily telecommunications — mobile operators monetizing their subscriber geolocation data for B2B customers (retail, banking, logistics, event management). Secondary verticals include government (emergency notifications piloted with Malta), transport (railway analytics for ZSSK Slovak Railways), and retail (footfall analytics). The platform's flexibility allows adaptation to any industry needing large-scale anonymized mobility intelligence.
How does Crowdspector handle GDPR and privacy?
The platform ships with a built-in GDPR compliance engine: 1st-party consent management (separate subscriber consents for campaigns and for analytics; campaigns only to subscribers who consented to them; analytics only on anonymised, aggregated data), k-anonymity aggregation (k≥5 minimum group size), configurable data retention policies, full audit trails, and deletion APIs. Every deployment is compliance-reviewed with the host operator's legal team before go-live. All EU deployments are GDPR-audited; the Saudi deployment complied with SDAIA's data protection framework.
Team

Boris Vida
IT Architect

Dávid Kubík
Scrum Master

David Lazár
CMO

Dmytro Siroshtan
Junior Tester / Developer

Dušan Čičmanec
Application Developer

Dušan Markovič
Junior Tester

Eliška Dzurňáková
Business Development Associate

Ema Stanovská
Junior Multimedia Marketer

Filip Kadúch
Junior Tester / Developer

František Križan
Data Scientist

Hana Benediktová
Technical Support Specialist

Ján Zelinka
Software Developer

Jaroslav Marcinčin
IT Operations

Katarína Hargašová
Office Admin

Kateřina Krátka
Head of Product

Lucia Balajová
Office Admin

Lukáš Kušík
Android Developer
Lukáš Malecký
Sales Representative

Lukáš Poruban
Graphic & Digital Designer

Lukáš Rybár
Business Development

Marek Klein
Junior SQL Developer

Marianna Szarková
Talent Attraction Specialist

Martin Bago
Data Scientist

Martin Bolvanský
Junior Tester

Martin Chudjak
Data Scientist

Martin Šveda
Data Scientist

Martin Záhumenský
Co-founder & CEO

Matej Mišík
Partner & BD Director

Matej Repík
Junior Tester

Matúš Kudláč
SQL Developer (part-time, contract)

Michaela Nezníková
Junior Sales & Customer Success

Michal Elman
Database Developer

Michal Haluza
Customer Support & Sales Specialist

Michal Šuran
Country Manager CZ & SK

Miroslav Havlovič
Junior Tester

Miroslav Vali
Application Developer

Monika Filipčiková
Project Manager

Nina Šalmová
Customer Support

Patrik Jurík
Junior Multimedia Marketer

Peter Barlík
Data Scientist

Peter Čapkovič
CTO / Co-founder

Peter Černek
Junior SQL Developer

Peter Fusek
CEO / Founder

Peter Krátky
Software Developer

Petr Šigut
Junior Tester

Petra Hoffmannová
Office Manager / Chief Happiness Officer

Rastislav Korytár
Infrastructure Architect

Romana Borzová
Junior Multimedia Marketer

Rudolf Weidling
Software Developer

Sebastián Dohnány
Junior Tester

Stanislav Miklóšik
Software Developer (part-time, contract)

Tomáš Hlubina
Sales Representative

Tomáš Repík
SW Developer / Data Scientist

Veronika Včelková
Scrum Master

