How HomeGrif uses session randomization instead of traditional surveys to discover what users actually want — by watching behavior, not asking questions.
Every startup says 'we're data-driven.' Most of them mean 'we ran a survey.'
At HomeGrif, we built a session randomizer that turns every visitor into an unwitting market researcher. No forms. No interviews. Just real behavior, from real people, producing real product insights.
When a visitor lands on HomeGrif, the platform shuffles their starting parameters: property value range, age bracket, motivation tiles, and segment presentation. This isn't A/B testing — it's a full behavioral matrix across multiple dimensions simultaneously.
The data revealed: Core segment age 50-59 (not retirees), pension supplementation as dominant motivation (47%), and a counterintuitive finding — users engage more when starting values are lower.
#Fintech#Randomizer#BehavioralData#ProductLedGrowth#BuildInPublic
