Session randomization, institutional co-design, and user co-creation — the three pillars behind building equity release for a market that doesn't exist yet.
Most fintech products launch with assumptions. We launched with questions.
HomeGrif is building equity release for Central Europe — a €64B market with zero local players. But instead of guessing what the product should look like, we built the platform to learn it from real behavior.
Three pillars: Session Randomizer (every visitor sees different starting parameters — full behavioral experimentation), Institutional Co-Design (dedicated presentation layers for major banks), and User Co-Creation (every visitor can submit feedback that feeds straight into development).
The product profile emerged from data, not interviews: Core segment age 50-59, property €120-200K, top motivation pension supplementation (47%).
#Fintech#HomeEquity#EquityRelease#BuildInPublic#CEE#ProductLedGrowth
