Case Study

Griesebach CRM

Modernizing Berlin's premier art auction house with a mobile-first CRM — replacing legacy desktop systems with a cloud-based single source of truth, ready for AI digital agents.

EnterpriseCRMArtAI-Ready
Griesebach CRM evolution by instarea

Griesebach · Berlin · Art Auction House

Solution Principles

Art is becoming a tech-driven business. Griesebach's core system lifecycle is 5-8 years — it's time for a major upgrade.

One Ring to Rule Them All

One app to unite all users — beautifully designed, fully customizable, and ready for an AI-driven future. CRM as Step One on the path to a comprehensive business platform.

No Clone, No Sync, No Problem

Single source of truth — no data duplication between CRM and backend systems. The CRM lite app leverages existing AIS entities directly, minimizing costs and sync issues.

Mobile-First Experience

Cloud-based, mobile-ready application with contact search, person views, calendar, auction data access, and memo creation — accessible from anywhere.

AI Digital Agents Ready

Built with an AI-ready architecture — the platform is prepared for future AI digital agents that automate routine CRM tasks, surface insights, and enhance client relationships.

Why Art Needs Tech

Real-time Bidding

Live online auctions competing with Sotheby's and Christie's digital platforms.

AI Recommendations

Intelligent matching of artworks to collectors, automated market analysis and pricing.

Global Reach

Competing internationally requires a mobile-first digital experience for collectors worldwide.

Need a CRM Evolution?

We specialize in replacing legacy enterprise systems with modern, cloud-native, AI-ready platforms — at a fraction of the cost of big consultancies.

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