Gartner: Market Locator as an opportunity for telcos to utilize location data
Gartner, a leading research and advisory firm, recently published a great market trends research paper looking into the ways...
Market Locator, powered by DingoDot software, allows data rich industries to monetize a highly valuable asset – their data. A telco can thus create a new revenue stream by providing its anonymized and aggregated big data in the form of a self service population analytics and mobile marketing solution for their B2B customers.
Tested and proven on several markets with world-class telcos such as Slovak Telekom (Deutsche Telekom Group), Orange or O2. Delivered either on a partnership basis or license fee model. Get the most out of your data!Try it for yourself
Monetize the channels you have available. Providing a new service to B2B customers and by delivering relevant content to your retail customers. In this self service tool your B2B customers will be able to:
Provide over-the-counter insight into population movements so that your B2B customers can make decisions based on hard-data, not gut feelings. B2B use cases include:
Municipalities and governments are keen to make decisions based on data. Few industries are better positioned than telco to provide this insight.
Privacy and data security Unique algorithms for pseudonymizing, anonymizing and aggregating data so that no sensitive information leaves the partners infrastructure
Customer consent Customer consent and it’s management are at the core of Market Locator. Ensuring customer trust and legal compliance are essential to every data monetization activity.
A partnership approach Not just a software delivery, rather a true partnership between a telco and Market Locator. We are a committed partner from integration, through go to market to end customer happiness.
A telco or bank generates loads of structured, semi-structured or unstructured data. It is essential to identify what is feasible to gather and how to do so.
Ensure maximum data security and pseudonymize, anonymize & aggregate data (strict compliance with data and personal privacy within GDPR is essential).
Provide your anonymized & aggregated data for advanced analytics on population behavior to enable smart cities, target audiences & deliver population insights through the Market Locator self service solution.
Apart from offering it’s B2B client base a brand new service for targeted marketing Slovak Telekom was able to start providing invaluable insight into population behavior for the public good. Not only great PR, but substantial new revenue from big data monetization.
It took Orange Slovakia less than 6 months to start monetizing it’s vast customer data in Market Locator.
The anonymized and aggregated data provides businesses with insight into where to place a shop and with the opportunity to reach out to prospective customers when they are close by.
O2 Slovakia extended it’s targeted marketing offering with Market Locator.
The self-service approach of Market Locator allows it to service also the long-tail small customers. They register on their own, purchase everything with a credit card, prepare and execute their campaigns. Empowering small businesses is part of O2’s strategy.
In a Harvard Business Review article Leandro DalleMule and Thomas H. Davenport look into the data strategies companies have or...
We have recently held a big data monetization webinar on our views of Big Data Monetization and the opportunities which lie in...