Privacy is a very important concept. This rings especially true in the era of big data, where some data-rich companies have profiles so refined, they know us better than we know ourselves. In this light, it is only natural to be wary of our privacy and security (the two go...
A win-win situation for everyone involved in the process of branch optimization. In the past, there was very little one could do when planning to open a new branch. Look at a map, walk around a bit or ask around. At the end of the day, a little more than just a gut feeling;...
The data available to telecommunication operators (aka MNOs) can be very useful. One of the areas for which the data can be uniquely beneficial is population analytics – the movement & habits of populations in the world around us. That is, partially, because of the...
A lot, as it turns out. Most of us have our phones in our pockets (or hands) most of the time. When we walk, when we work and when we travel. Our phones are not only our little helpers, but they are also a constant source of information for the telecommunication companies...
Big data monetization is a big topic. So much so, that it already has an extensive list of clichés you’ve probably come across. From “Big data is a commodity like oil,” to “90% of all data is not being utilized”. Instarea has been dealing with big data monetization...
Working with big data in various companies often takes place in a typical sequence – identification of interesting data, storage in appropriate technologies and subsequent use for internal purposes (mostly campaigning). After sufficient “confidence” in the internal use...