Telco companies have long known they possess a very unique and valuable data source but have been unable to tap into this resource with the exception of internal campaigning. Yet externally the monetization of data presents a multi-million Euro opportunity in an industry...
Adastra and Instarea, data companies with global reach have shown how can Big Data be really used. Either for useful artificial intelligence in retail, direct source of income or insight into how to become a "smart" company. The past and present were merged as the conference...
Instarea is proud to support hackathon organized by the Faculty of Informatics and Information Technologies of the Slovak Technical University. Data scientists and programmers will meet this weekend (6th to 8th April) and focus on analyzing and visualizing open data. The...
After the success of Instarea's telco big-data-driven advertising platform - Market Locator that has been running in Slovakia for a number of years, it is now available to customers in Czechia. Small and medium-sized companies can now set up highly targeted SMS campaigns using...
Market Locator, our customer facing platform for data analysis and SMS campaigns which is fuelled by telco big data never stands still. We've introduced new features, check them out. Features released in Feb 2018 (v.16) Awesome news! Market Locator arrives in the Czech...
The McKinsey Global Survey recently looked at what is happening among companies in terms of utilizing data and analytics to fuel growth. It reflects Instarea’s experience that this area is gaining focus by the fast movers & innovators in the business field in terms of...