In a Harvard Business Review article Leandro DalleMule and Thomas H. Davenport look into the data strategies companies have or should have. They make a point that the possibilities are far from being fully utilized. In a majority of cases, no clear data strategy is in place....
„Location location location.“ A quote often heard in many fields but for retail planners and managers, it is especially crucial. Store location is one of the most important decisions in the retail business. Because the success and profitability of a store hang on this...
Gartner, a leading research and advisory firm, recently published a great market trends research paper looking into the ways telcos can exploit location data. A prominent example within this research paper was  the Market Locator big data monetization platform by Instarea. Key...
Instarea was recognized by Deloitte as one of the 50 fastest growing companies 🏆 The Deloitte Fast50 looks at the fastest growing tech businesses in #CentralEurope  🎉 . Thank you Deloitte Slovakia and especially everyone at Instarea! 👏🍾#DeloitteFast50...
This week we participated in the Data Science Club organized by Exponea - a great event consisting of a series of tech talks about Big Data technologies and approaches. For the second time, Instarea's Martin Bago gave a talk at this event. Martin’s current topic was about...
Working with big data in various companies often takes place in a typical sequence – identification of interesting data, storage in appropriate technologies and subsequent use for internal purposes (mostly campaigning). After sufficient “confidence” in the internal use...