The year 2016 was really successful for big data monetization & for us. Kudos to all our customers, partners, employees and supporters. Take a look at how Market Locator, our data monetization approach for telecoms peformed last year. Market Locator provides self-service...
The unique Big Data Monetization solution Market Locator, which combines advanced multi-channel targeted marketing and population analytics in one simple online solution, was presented as one of Deutsche Telekom Group’s prefered big data solutions in Frankfurt. The Big Data...
Telco companies have long known they posses a very unique and valuable data source but have been unable to tap into this resource with the exception of internal campaiging. Yet externaly the monetization of data presents a multi-milion Euro opportunity in a industry facing...
Imagine you take data from telco – aggregate them, anonymize them, and this information about the telco’s clients you provide to other 3rd party businesses such as coffee shops, retail instituations, banks, or any other company. Now they can see visualized on a map, where...
Big data and business are already closely interlinked and we are yet to hear about more and more applications in the future. In this article we will have a look at 4 ways in which big data assists business today. 1. Deeper analysis and customer targeting Customers and building...
Today, the 28th of February, marks the international day of rare (aka orphan) diseases. I would like to take the opportunity and discuss how big data generated by various providers such as telcos can be used to prevent (not so rare) diseases such as the influenza. When we feel...