Efficient mobile network marketing is a never-ending process. The network is an organic and ever-changing environment and errors may appear from time to time. Since Base Transceiver Stations (BTS) are fixed elements and cannot adapt to population movements on time, Mobile...
European banks have been presented with a new directive from the EU dubbed PSD2 - so what threats, realities & new opportunities stand behind these 4 characters? The PSD stands for “Payment Services Directive” and regulates the way payment services are provided and...
We recently provided an interview for the authors of an upcomming book on big data (Creating Value from Big Data, By: Atal Malviya, Mike Malmgren, Bloomsbury Business), specifically how big data can create value in organizations of today and the future. Check out the interview...
Why do some CSPs still struggle with utilizing the potential of data they have? Over the past few years, the phrase big data has moved from being a fancy buzzword into a daily routine for most companies, CSPs included. Nowadays CSPs are actively using technology like Hadoop or...
Telco companies have long known they possess a very unique and valuable data source but have been unable to tap into this resource with the exception of internal campaigning. Yet externally the monetization of data presents a multi-million Euro opportunity in an industry...
Adastra and Instarea, data companies with global reach have shown how can Big Data be really used. Either for useful artificial intelligence in retail, direct source of income or insight into how to become a "smart" company. The past and present were merged as the conference...