A lot, as it turns out. Most of us have our phones in our pockets (or hands) most of the time. When we walk, when we work and when we travel. Our phones are not only our little helpers, but they are also a constant source of information for the telecommunication companies...
Big data monetization is a big topic. So much so, that it already has an extensive list of clichés you’ve probably come across. From “Big data is a commodity like oil,” to “90% of all data is not being utilized”. Instarea has been dealing with big data monetization...
In 2014 Slovak Telekom was searching for a data monetization approach and strategy. After thorough research and a selection process we decided to implement the Market Locator solution from Instarea, which allows the processing of telco data in a secure way, their...
In a Harvard Business Review article Leandro DalleMule and Thomas H. Davenport look into the data strategies companies have or should have. They make a point that the possibilities are far from being fully utilized. In a majority of cases, no clear data strategy is in place....
„Location location location.“ A quote often heard in many fields but for retail planners and managers, it is especially crucial. Store location is one of the most important decisions in the retail business. Because the success and profitability of a store hang on this...
Gartner, a leading research and advisory firm, recently published a great market trends research paper looking into the ways telcos can exploit location data. A prominent example within this research paper was the Market Locator big data monetization platform by Instarea. Key...