The year 2016 was really successful for big data monetization & for us. Thanks to all our customers, partners, employees and supporters. Take a look at how Market Locator, our data monetization approach for telecoms performed last year. Market Locator provides self-service targeted marketing and population analytics as a service. And 2017 is off to a great start – stay tuned!
Last year in numbers:
- Market Locator clients created more than 3 000 campaigns on their own
- We launched new marketing channels – now Market Locator can create campaigns through 5 marketing channels
- Strong support from the telecom industry – our partnership was extended to all of the top 3 largest mobile operators in Slovakia
- Market Locator users can visualize their own data in 6 visualization ways
- More than 900 hours of support services were provided to Market Locator end-customers
- More than 1 500 active business customers
- We delivered 7 659 047 SMS messages and more than 500 000 email messages
- 2 763 760 people received targeted advertising through Market Locator
- Did we actually drink more than 1 900 cups of coffee?
Thanks to all of you, we are now 3x bigger. Stay tuned, Market Locator has an extensive road-map for 2017 with loads of new features and several new markets.
If you are a telecom looking to monetize your customer data, get in touch with us and make sure to read our white paper on big data monetization.