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Big Data Monetization Success of 2016 in numbers

The year 2016 was really successful for big data monetization & for us. Kudos to all our customers, partners, employees and supporters. Take a look at how Market Locator, our data monetization approach for telecoms peformed last year. Market Locator provides self-service targeted marketing and population analytics as a service. And 2017 is off to a great start – stay tuned!

Last year in numbers:

  • Market Locator clients created more than 3 000 campaigns on their own
  • We launched new marketing channels – now Market Locator can create campaigns through 5 marketing channels
  • Strong support from the telecom industry – our partnership was extended to all of the top 3 largest mobile operators in Slovakia
  • Market Locator users can visualize their own data in 6 visualization ways
  • More than 900 hours of support services where provided to Market Locator end-customers
  • More than 1 500 active business customers
  • We delivered 7 659 047 SMS messages and more than 500 000 email messages
  • 2 763 760 people received targeted advertising through Market Locator
  • We drank more than 1 900 cups of coffee ?

Thanks to all of you, we are now 3x bigger. Stay tuned, Market Locator has an extensive road-map for 2017 with loads of new features and several new markets.

If you are a telecom looking to monetize your customer data, get in touch with us and make sure to read our white paper on big data monetization.

Matej Misik

Director Business Development at Instarea. Experienced data monetization consultant. Holds a MSc degree in Economics from the Tilburg University and a BA degree from the WU Wien.

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