After thorough research and a selection process we decided to implement 3rd party Marketing solution from Instarea, which enables the processing of telco data in a secure way, their anonymization, aggregation and visualization works in a self-care web application. This has enabled us to re-sell “residual” telco data to external B2B companies.
This 3rd party marketing solution enables our B2B clients to send SMS/Email/MMS messages to our retail customers from the web app. They can target the customer audience precisely in real-time, based on our data. With Market Locator we have brought a very interesting product to our B2B customers, and also managed to acquire new customers who were attracted by this new and unique offering of Slovak Telekom. We achieved a ROI in the 1st year, and managed to meet the business case.