#SmartCity & #SmartGovernment
Market Locator enables not just very powerful #targetedmarketing and #locationintelligence, but provides a strong platform for #smartcities & #smartgovernment. Municipalities and governments are keen to make decisions based on data. With valuable & precise residual telco data Market Locator can provide such smart city insight & action, primarily:
- Location insights & location intelligence: Understand the numbers & structure of people living or working in a certain area. Understand how many people were in disaster stricken area. Combine with various city data insights.
- Origination analytics: Commuter patters and their understanding help optimize public transport or plan infrastructure and development.
- Amber alert notifications: Authorities are enabled with the tools to deliver urgent missing individual notifications to all in a certain area. Deliver warnings of imminent danger posed e.g. by weather.
- Local / municipality news: Ability of municipalities or public sector institutions to deliver news to their constituents.
Where can you find Market Locator?
The foot-print of Market Locator is growing strongly. In Slovakia it covers the entire market cooperating with leading telco providers Slovak Telekom, Orange & O2. Multiple projects will bring Market Locator to your markets in CEE and MENA regions this year and many more next year. Monetizing telco residual big data with Market Locator shows that not only is there an interesting business case to data monetization, but also a strong public good as a smart city solution.
Follow the research
Our data science team is working on many further cool smart city insights, stay tuned and follow the research on our Market Locator page.