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O2 Slovakia starts monetizing its big data with Market Locator

The newest major telecom to start monetizing its big data with Market Locator is O2 Slovakia. Telecom providers worldwide are looking for ways to put their data to work and generate new sources of revenue.
Market Locator, developed by Instarea, is a solution which allows telecoms or banks to process, anonymize and aggregate their big data. Then it can be used in the self service Market Locator solution available to companies large and small for targeted marketing and advanced population analytics.

Big Data Monetization not only creates social value and value for business customers of the telecom. It also presents a new revenue stream for these telecoms. The potential is to generate well over 1% of a telecom’s net profit within first couple years of service.

[In the news]: TelecomPaper writes about the launch of Market Locator at O2 Slovakia

O2 Slovakia adds functions to its SMS advertising tool

O2 Slovakia is extending the range of functions of the self-service advertising service Market Locator, which allows companies to contact customers via SMS. Market Locator allows advertisers to contact customers who have previously given consent to the operator. Market Locator is a simple and efficient campaign tool for reaching potential clients. It is suitable for every size of company.

Market Locator is an aid for targeted advertising. The service allows customers to prepare their own SMS campaigns based on several targeting criteria, such as region, city, age, gender or other. Beside the marketing SMS, it also provides analytical information. Such as geographic distribution of a target group, socio-demo data and more.

Full article here:–1176912

Matej Misik

Director Business Development at Instarea. Experienced data monetization consultant. Holds a MSc degree in Economics from the Tilburg University and a BA degree from the WU Wien.

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